Our Origin Story & Founder, Adam Jones
“I founded Bold+Subtle after transforming my family business. Leaving behind an agency career where I managed a £2 million ad spend portfolio, I stepped in as a hands-on leader and applied brand-led strategy across marketing, operations, and finance. The result was a 7-figure business with net profit up 187% in just three years.
That experience cemented my belief that brand is the most powerful driver of growth. Through Bold+Subtle I bring a hybrid approach, combining commercial strategy with creative direction, to help ambitious businesses build brands that connect deeply and grow meaningfully.”
Highlights
Cwtch Haus
Brand overhaul that lifted turnover 162%, profits 187% and lead generation 88%.
National Farmers Union
Reframed the union as every farmer’s ally post-Brexit, driving a 60% YoY surge in new memberships.
Public Health Wales
Delivered a digital campaign that achieved a 12% conversion rate (4× the industry norm) winning The Drum’s Best Public Sector Campaign award.
University of South Wales
Delivered a £1:£7 ROI in student-recruitment spend and took home CIM’s Best Integrated Campaign award.
Our Mission
We exist to help businesses grow the right way
Our Values
Aligned
“Priortise People”
Growth only happens the right way when it starts with people. We take an outward-in approach to strategy, putting customers, teams, and communities at the centre of every decision.
Grounded
“Insight over instinct”
Our work is grounded in data, research, and insight. We make smart, evidence-led decisions that deliver commercial results and demonstrate clear ROI.
Fearless
“There Are No Limits”
We push creative boundaries with confidence because our work is anchored in people and insight. This gives us the freedom to be bolder, more ambitious, and more meaningful, creating ideas that may feel unconventional or high risk but are genuinely exciting and deliver extraordinary results.
Let’s work together.
Have any questions or interested in working together?
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