Brand Audit
Our Brand Audit is a strategic review of how your brand is performing, and where its biggest opportunities lie.
It gives you clear insight, grounded in research and market analysis, to help you strengthen perception, sharpen positioning, and unlock new potential.
It’s the first step toward building a brand that connects deeply, communicates clearly, and grows with purpose.
What’s Included
Insights
We begin by understanding the landscape your brand operates in: who you’re speaking to, what they care about, and who else is competing for their attention.
Through targeted research, we uncover audience priorities, industry shifts, and competitor positioning.
This gives you the key insights that form the foundation for smarter, more effective strategy.
Review
Next, we assess how your brand is performing across four key pillars: Positioning, Presence, Purpose, and Presentation.
Each pillar is scored out of 10, giving you a clear and honest view of where your brand is strong and where it may be holding you back.
This review looks beyond the surface level, evaluating how clearly you communicate and how effectively you connect with your audience.
Growth Plan
Our findings translate into a clear set of recommendations that outline what to do next and why it matters.
You’ll receive a strategically underpinned roadmap that provides the exact steps to move forward with. This may include refined messaging, customer experience improvements, detailed marketing plans, content strategy frameworks, and campaign concepts, all built to be executed immediately and proven to drive commercial growth.
Workshop
Once you’ve had time to review your report, we book a strategy session to walk through the findings together. This is your opportunity to ask questions, get direct feedback, and explore how to apply the recommendations in a way that fits your goals, team, and timeline.
Whether you are looking for quick wins or building toward long-term growth, this session brings tailored insight to your unique context, so you leave feeling clear, confident, and ready to move forward.
Why Do I Need a Brand Audit?
Research shows that over 70% of marketing underperformance is caused by lack of clarity, not lack of activity. When your brand isn’t clearly defined, aligned, or understood, everything becomes harder. Marketing costs more, conversion drops and growth is slow.
Our Brand Audit fixes this by giving you complete clarity. Through deep audience insight, competitive benchmarking, market analysis, and a full brand review across four key pillars, we uncover the issues limiting your progress and the opportunities you are not yet capitalising on.
If you want effective marketing, a brand that genuinely connects, or a business that grows with purpose, you need to start with the foundation that makes it possible.
The Results You Can Expect
A clearer, more aligned brand strengthens your culture, sharpens your marketing, and elevates your customer experience.
Marketing Effectiveness: When people instantly understand who you are, what you stand for and feel connected to it, your content resonates and your campaigns yield better results. With a strong brand, your marketing becomes more efficient and more effective. With the right insight guiding your strategy, every pound works harder.
Culture: When your purpose, values, and audience are understood, your team knows exactly what they are working toward and why it matters. This creates alignment, improves communication, and builds a more motivated, confident organisation, because everyone is working towards the same north star.
Customer Experience: When your message is consistent and your touchpoints feel aligned, people know what to expect from you and feel more confident choosing you. This leads to deeper loyalty, more repeat business, and stronger word of mouth. A clear brand creates a stronger customer experience because it builds trust and removes uncertainty.
wHAT YOU wALK aWAY wITH
1) Deep Understanding of Your Audience
Clarity on who your ideal customers are and what they care about
Insight into their motivations, expectations, and buying behaviour
2) Insight into Industry and Market Landscape
Clear view of the trends and shifts shaping your industry
Identification of emerging opportunities you can leverage
Context for how your brand fits within a changing market
3) Competitor Benchmarking & Strategic Positioning
Assessment of how competitors position themselves and compete
Clarity on where your brand sits relative to others
Identification of gaps you can own to stand out
4) Brand Review Across Four Key Pillars
Scores and insights across Positioning, Presence, Purpose, and Presentation
Evidence of where the brand is strong, weak, or inconsistent
Identification of hidden issues limiting growth
5) Practical Recommendations You Can Execute Immediately
Messaging refinements, content direction, and campaign ideas
Customer experience improvements to increase trust and conversion
Actionable marketing strategies and frameworks rooted in insight
6) A Prioritised Strategic Roadmap
A clear plan outlining what to do next and why
Direction for storytelling, brand evolution, and connection-building
A focused path that aligns purpose, people, messaging, and marketing
7) Strategy Workshop Session
A tailored session to walk through findings in detail
Direct answers, feedback, and strategic guidance
Support translating insights into confident, effective action
Request a Brand Audit
Have any questions or interested in working together?
Get in touch using the form and we will get back to you within 24 hours.
Frequently Asked Questions
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The Brand Audit is £2,000.
This includes all research, analysis, and insight, your full written report, tailored recommendations across every part of your brand, and a strategy workshop to walk through everything together. Most clients quickly see the value in clearer positioning, stronger messaging, and more effective marketing long before they’ve finished acting on the recommendations.
Due to the depth of research and strategic work involved, the audit begins once payment is received. -
The full report is delivered within 1–2 weeks of our initial onboarding. After that, we’ll schedule your strategy workshop at a time that works for you.
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Yes, if you’d like ongoing support after the report, I can work with you hands-on to implement the strategy we’ve developed. I offer tailored consulting and creative services to help bring the recommendations to life.
There’s no obligation but if you want to move forward with expert guidance, I’m here to help. -
Not quite.
A rebrand is often focused on visual identity. logos, colours, etc.
Our Brand Audit focuses on your brand’s strategic foundation: who you are, who you serve, and how you grow.
It can sometimes lead into a rebrand, but it’s about clarity first, not design for design’s sake. -
Yes.
I work with early-stage businesses, startups, and founders who want to build their brand on the right foundations from day one.
Whether you’re preparing to launch or still refining your offer, our Brand Audit will give you the direction and structure you need to stand out, connect with your audience, and grow with confidence.
In fact, the earlier you invest in strategy, the more focused, and cost-effective your brand building becomes. -
You’ll receive a professionally designed PDF with all research findings, scores, insights, and recommendations, along with a summary action plan.
It’s yours to keep, refer back to, and share with your team or collaborators. -
Not at all.
Every Brand Audit is built from scratch, using real research and personalised insight based on your business, audience, and goals.
Your audit is completely tailored to your business and its unique circumstances. -
No.
Whether you have an existing brand or are starting from scratch, the report focuses on strategy first. This helps you define your message, audience, positioning, and direction.
That way, any creative work you do (now or later) has an insight-led, strategic foundation..